Singapore River One (SRO) is a private sector-led partnership charged with the day-to-day management, maintenance, enhancement and marketing of the Singapore River. SRO is a legally-established not-for-profit company that has a singular focus on leveraging public and private investments, increasing footfall, and enhancing property values within the Singapore River precinct.
SRO is responsible for place management of the entire Singapore River precinct, including Boat Quay, Clarke Quay and Robertson Quay. It is the intent of SRO that the river be managed as one precinct - one destination - with specialized programs and service delivery methods utilized in each quay as needed, and as directed by a 5 year business plan.
This new partnership initiative will leverage and pool resources from a variety of public and private sector sources, it will have the involvement and participation of both public and private sector stakeholders, and it will be empowered with the role of implementing the business plan and place managing the Singapore River precinct.