Creation of the Business Plan

Stakeholders from both the public and private sectors were engaged in an intensive process to gather feedback on opportunites that exist to support a renewed Singapore River. The engagement process included:

• Over a hundred face-to-face interviews with stakeholders and government agencies active on Singapore River.
• Three Singapore River surveys generating almost a thousand responses.
• Six stakeholder forums held in Boat Quay, Clarke Quay and Robertson Quay, with content tailored to each quay.

To increase the robustness of the business plan, a task group comprised of public and private stakeholders were assembled - bearing in mind representation from all three quays as well as various uses and industry.

The business plan reflects the priorities that have emerged from the stakeholders invested in the precinct, and recommends strategies to advance new projects and programs. Singapore River's stakeholders have demonstrated their support for a rejuvenated Singapore River and their willingness to invest in change, and the government agencies actively involved on Singapore River have come to the table to work in partnership with the stakeholders.

The Vision for Singapore River

To make Singapore River the premier destination for locals and visitors seeking an authentically Singapore experience in a place that connects the country's past to the present.

This will be achieved by offering a unique waterfront environment that highlights and embraces Singapore River's History, while celebrating the leisure, recreation and entertainment offerings there today.

The vision highlights three of the most important attributes that differentiate Singapore River from other competing precincts. These important assets will be leveraged and achieved by creating a competitive identity for Singapore River, while celebrating the distinctiveness of each of Singapore River's three quays.