Singapore River One (SRO) was incepted in 2012 as the Place Manager of the Singapore River precinct, which includes Boat Quay, Clarke Quay and Robertson Quay. It is the intent of SRO that the river is managed as one precinct – one destination – with specialized programs and service delivery methods utilized in each quay as needed, and as directed by the 4-year Pilot Business-Improvement District (BID) Business Plan.
Being a private sector-led partnership, SRO is a legally-established not-for-profit company focuses on making Singapore River the destination of choice for businesses and visitors. Dedicated to implement projects and initiatives, the organization engages stakeholders, understands the needs and wants of stakeholders, facilitates collaboration and consensus among the diverse mix of stakeholders along the River.
As the Place Manager of the Singapore River, SRO aims to create a more welcoming and vibrant place. These are executed through the delivery of activities and events, place-making initiatives and marketing and promotions of the Singapore River. SRO successfully initiated the pedestrianisation of Circular Road after understanding from the businesses how that will improve visitors’ experience. SRO leverages on resources from both the public and private sectors that are invested back to benefit stakeholders and ensure long-term viability and success. SRO is also the main organizer for Singapore River Festival (SRF) which is signature event held annually where the 3 quays are celebrated as 1 River.
These initiatives have in turn increase footfall to the river, and enhance property values within the Singapore River precinct. Ultimately, it allows the Singapore River to be the ideal destination to work, to invest and to visit.
Singapore River One’s Commitment
A Singular Focus on the Precinct
SRO is an organization dedicated solely to the place management of Singapore River with dedicated staff to implement the business plan.
Collaboration and Consensus
SRO facilitates collaboration and consensus building among the diverse mix of stakeholders on Singapore River.
SRO works to leverage resources from both the public and private sectors, these resources will be invested back into Singapore River to ensure its long-term viability and success.
Return on Investment
SRO works to ensure that all its activities demonstrate a return on investment and promote the wellbeing of the community.
SRO has a good strategic plan, strong company structure, committed staff and revenue streams that can continue to grow over time.